Hart Business Research

Articles

Testimonials

Joel Woodcock, President of Lantern Moon, Inc.

"We hired Hart Business Research in 2008 to test assumptions that we had about our customers and about how our product and image were seen by them. India Wood handled the entire project and her experience was critical in helping ascertain what we really wanted to find out, and to formulate unbiased interview questions. We were interested in clear and unfiltered information so that we could make informed business decisions and better serve our customers.

I keep India's summary at my desk and frequently refer to it for marketing, products, pricing and customer service decisions. It has served as a road map and has kept us out of the ditch on many occasions. It was a great investment in our future success.

Our market has become increasingly competitive and in my view there is no such thing as bad information and third party research is the only way to get to the unvarnished truth. It was critical that we hear from the voice of the customer.

The research confirmed what we believed to be our core strengths and identified a few areas where we could be stronger. The research was summarized in a clear and concise way that it was easy for us to take action where it was needed. Most importantly it helped us focus and avoid going off in directions where we did not have key strengths or that would be confusing to our customers.

An added benefit was how India’s experience and expertise helped interpret the data and gain insights that led to some very creative solutions that would have been impossible without having competed this research."

Marilyn Murphy, TNNA Board of Directors

“TNNA worked with Hart Business Research in conducting two bi-annual in-depth industry surveys. The project was complex and multi-pronged as TNNA needed information from wholesalers, retailers and consumers that comprise the independent needlearts industry. HBR worked with us from the beginning to end: creating a realistic timeframe, conducting interviews, forming questions, and creating thoroughly engaging and accessible reports and presentations. India Wood dug in and really got to know our industry from the inside out, gaining our confidence that any recommendation made was based on deep, solid research and knowledge.”