Hart Business Research

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Marketing Effectiveness Report

Receive an unbiased analysis of which marketing activities are producing results, which aren’t, and what new promotional activities you should try. Marketing Effectiveness Reports enable you to get more from your marketing budget by cutting spending on ineffective activities and reallocating spending to effective ones.

Marketing Effectiveness Reports are unbiased, accurate, easy to understand, well-organized, and customized to fit your needs and the peculiarities of your market.

Hart writes these reports based on customer interviews, surveys (print, online, or phone), community observation, discussions with market experts, and a review of secondary research.

Example: CU Continuing Education

Produced for CU Continuing Education and Professional Studies, 2006.
Research included interviews and print and Web-based surveys of Continuing Education students.
Report gave marketing recommendations and analyzed data on where students first heard about Continuing Education, how they chose classes, their media usage, and why they valued Continuing Education.
The research and report helped CU understand the underperforming ad media they could cut and which cost-effective promotional methods they should emphasize.