Hart Business Research

Services

Niche Market Portrait

Obtain a fresh and objective picture of a niche market to reignite sales growth. (In contrast, old stale data and assumptions generate stale sales.) Plan profitable changes to products, services, marketing, and customer support. Share report with partners to cement alliances and plan mutually-beneficial changes. Know market size, growth, impact of technology changes, demographic trends, customer needs, product and shopping preferences, habits, values, use of communications media, etc.

Hart writes these reports based upon research that may include interviews of industry participants, experts, and customers; surveys in print and online; field observations; and reviews of numerous secondary information sources.

Example: Philatelist Market (Stamp Collectors)

APS Paths to Membership Growth.
Produced for the American Philatelic Society, 2007.
Research included in-depth surveys in print and online of APS members and non-member philatelists, field observations of stamp collector clubs, interviews of market experts, and reviews of 30 years of old philatelic survey results.
Report included recommendations for increasing APS membership, APS member feedback on APS products and services, details of stamp collector activities, needs, preferences, purchasing, use of the Web, and demographic trends.
Goal of research was to help the APS maximize membership as their market aged. Report helped the APS plan new services, update Web site, make pricing changes, and reinforce the APS as the voice of philately.