Hart Business Research

Services

Product Feedback Package

Receive an unbiased customer-based analysis of your product or service’s strengths and weaknesses, the changes and features your customers want, what they’ll pay for those features, and how to position against the competition. The Product Feedback Package helps you plan the product details that will deliver maximum sales growth and profitability.

Hart gathers feedback on existing and planned products through individual interviews, usability studies, observation, and print or Web surveys.

Example: PieceWork magazine makeover

Produced for Interweave Press, 2002.
Research included interviews of needlework enthusiasts and a survey of PieceWork's readership.
The reports included current and prototype magazine feedback, feedback on new product concepts, reader interests, values, needlework motivations, projects, idea sources, and demographics.
The results helped Interweave plan a design and content makeover that increased magazine sales.